Boomerangs ™
Turn Cold Leads and Past Patients Into Booked Appointments
Your database is full of money you’ve already spent to acquire.
Past patients who came once and never returned. Leads who filled out contact forms but never booked. Consultation no-shows. People who said “I’ll think about it” and disappeared.
Most practices let them sit there. Dead leads. Wasted marketing dollars.
Boomerangs™ bring them back.
Quarterly campaigns designed to reactivate cold leads and lapsed patients—turning your database into revenue without spending a dollar on new patient acquisition.
Your Database Is Full of Revenue You’ve Already Paid For
Your database is full of money you’ve already spent to acquire. Past patients who came once and never returned. Leads who filled out contact forms but never booked. Consultation no-shows. People who said “I’ll think about it” and disappeared.
The challenge? Most practices let them sit there. Dead leads. Wasted marketing dollars.
Quarterly Boomerang campaigns reactivate these contacts—turning your database into revenue without spending on new patient acquisition. Even at conservative 15% reactivation rates, hundreds of patients could be re-engaged instead of forgotten.
Reactivation vs. New Acquisition
You've Already Paid to Acquire These Contacts
Spending $50-100+ per lead through ads, then letting those leads go cold is leaving money on the table. Reactivation costs a fraction of new acquisition.
Past Patients Already Trust You
Someone who’s been to your practice before is exponentially easier to convert than a cold prospect. They know you, trust you, and just need a reason to come back.
Strategic Timing Captures Intent
Quarterly campaigns reach people when they might be ready again. Six months ago they weren’t interested—now they might be.
Multi-Channel Approach Increases Response
Email, SMS, direct mail, and retargeting ads working together create multiple touchpoints. Some people respond to email, others to postcards. Cover all channels.
Personalization Drives Action
Segmented campaigns based on treatment history, interests, and past behavior feel relevant instead of generic blasts everyone ignores.
Turning lost leads into booked patients
How Boomerangs™ Work
Quarterly Multi-Channel Campaigns
Every quarter, we run strategic reactivation campaigns targeting specific segments of your database:
- Cold leads who never booked
- Past patients who haven’t been back in 6+ months
- Consultation no-shows
- “I’ll think about it” prospects
Multi-channel approach
- Strategic email sequences
- SMS reminders (where permitted)
- Direct mail postcards
- Facebook retargeting ads
Multiple touchpoints across multiple channels = higher response rates.
Irresistible Offers Tied to Timely Hooks
We don’t just email “hey, remember us?” We tie campaigns to events, seasons, new treatments, or exclusive offers that give them a reason to act now.
“Spring refresh event this month only.” “New treatment just added.” “VIP exclusive for past clients.”
Urgency + value + multiple touchpoints = bookings.
Behavior-Based Segmentation
Not everyone in your database gets the same message. We segment based on:
- What they were interested in before
- How long they’ve been cold
- Whether they were a patient or just a lead
- What treatments they’ve had (for upsells)
Personalization increases response rates dramatically.
Boomerangs™ Are Included in Our Dominate Program
Database reactivation isn’t something you buy separately. It’s part of our premium marketing system for practices serious about maximizing every dollar they’ve ever spent on marketing.
Dominate Program
Quarterly Boomerangs™ with strategic segmentation, multi-channel execution, and ongoing optimization based on what’s working
Ready to Stop Wasting Your Database?
Let’s show you exactly how much revenue is sitting in your database right now—and how to capture it.
We’ll review your database size, estimate reactivation potential, and show you what a Boomerang campaign would look like for your practice. No charge. No pressure.