Abrand-new practice needs a different strategy than one doing $500K a year. That's why we built three programs: from ads-focused patient acquisition to full-market dominance. Each one designed for where you are now, with a clear path to where you want to go.
Most practices grow their patient list one of three ways. Two of them look cheaper on paper. Neither one actually works.
Option I.Hire In-House
$7,400/mo
All-in: salary, benefits, tools
A marketing coordinator runs $65K base. Add taxes, benefits, software, and onboarding, and you cross $7K a month before they've shipped a campaign. Six months in, they finally understand aesthetics. One person can run one channel at a time.
One person. One channel. One steep learning curve.
Option II.Hire a $500 Agency
$500–$1,200/mo
White-label dashboards
The dashboard looks busy. The pipeline doesn't move. You're one of 200 accounts. Account managers rotate every 90 days. The work is outsourced overseas to a team that has never set foot in a med spa. No city exclusivity. Your competitor down the street can sign with the same agency tomorrow.
Looks like marketing. Isn't marketing.
Option III.Stay DIY
$0/mo
Plus every lead you miss
Your front desk has a job. Marketing isn't it. The lead that came in at 4:47 on Friday gets answered Monday at 9:15. The patient who lapsed eight months ago never hears from you again. Your GBP photo is from 2019. Referrals keep the lights on. They don't fill the schedule.
Hope is not a patient acquisition strategy.
Pronk runs every channel. Founder-led. One practice per city. Starting at $1,500 a month.
Roughly what one new injectable patient is worth.
Catalogue Entry · ProgramsI.Compare All Three
ii.Compare Programs
Every Program Builds on the One Before It.
More channels, deeper integration, faster compounding. Pick the program that matches where you are now.
Plate № 01Tier I
I
Launch.
Start Getting Patients.
$1,500/ month
6-month initial · then month-to-month
i.Best For
New practices or med spas at $250K or less in annual revenue.
ii.Inclusions
Google Ads or Meta Ads (1 campaign)
pronkAI with basic lead follow-up and automation
Reputation management
Monthly report + 1 strategy call
Mira (AI-powered GBP management) available as $799/mo add-on
+Optional Add-On
Appointment Setter
A trained setter answers inbound leads, books consults, and collects deposits to reduce no-shows. Priced by lead volume.
Practices that want to win Maps before committing to a full program. Or Launch clients who want Mira layered on. Or multi-location groups testing one location before rolling it out.
Included with Accelerate and Dominate · Standalone or add-on for Launch
What's Standard. What's Not.
The fine print, in plain English.
i.Every Program Includes
City-level exclusivity. One practice per market.
Founder-led strategy. Matt Watson, 23+ years.
6-month initial. Then month-to-month.
No setup fees on agency programs.
Direct line to the team. No account-manager carousel.
ii.Available Add-Ons
+Mira AI · Google Business Profile · $799/mo
+Appointment setter · books consults, collects deposits, follows up on warm leads
+Custom landing page development
+Photo and video production
+Branded review stand (one-time)
iii.What We Won't Do
·Take a second practice in your city. Ever.
·Guarantee a specific number of leads. Anyone who does is lying.
·Outsource your campaigns overseas.
·Lock you into a 12-month contract.
·Charge you to leave if it's not working after the initial 6.
iii.The Diagnostic
Find Your Best-Fit Program.
Five questions. Sixty seconds. We'll recommend the program that fits where you are now.
Plate № 03The Diagnostic
Question Iof V
What's your practice's annual revenue?
Sixty Secondsfig. 03
Quick Comparison.
The findings, side by side.
Feature
Tier I
Launch
$1,500 / mo
Tier II
Accelerate
$2,500 / mo
Tier III
Dominate
$5,000 / mo
a.Best For
≤ $250K ARR
$250K–$500K ARR
$500K+ ARR
b.Paid Ads
1 campaign
2 + retargeting
3 + retargeting
c.SEO + AI Search
d.CRM + Automation
Basic pronkAI
Advanced pronkAI
Full CRM + AI chatbot
e.Reputation
Management
Mgmt + response
Full system + monitoring
f.Email Marketing
Monthly
Full lifecycle
g.Direct Mail
25+ postcards/mo
100+ postcards/mo
h.Boomerang™
Quarterly
Monthly
i.Events
Quarterly
j.Seasonal Campaigns
Quarterly
Monthly
k.Strategy Calls
1/month
1/month
3/month
l.Mira (GBP)
+$799/mo
Included
Included
Scroll to see all programs.
Not sure which one?
30 minutes. No pressure. We will look at your revenue, your market, and your goals, then recommend the program that actually fits. Sometimes Launch is the right call even if you can afford Dominate.