brand-new practice needs a different strategy than one doing $500K a year. That's why we built four programs: from ads-focused patient acquisition to founder-led VIP partnerships. Each one designed for where you are now, with a clear path to where you want to go.
No commitment required. No credit card.
Results from a Daytona Beach multi-location med spa. See the full case study.
Most practices grow their patient list one of three ways. Two of them look cheaper on paper. Neither one actually works.
A marketing coordinator runs $65K base. Add taxes, benefits, software, and onboarding, and you cross $7K a month before they've shipped a campaign. Six months in, they finally understand aesthetics. One person can run one channel at a time.
One person. One channel. One steep learning curve.
The dashboard looks busy. The pipeline doesn't move. You're one of 200 accounts. Account managers rotate every 90 days. The work is outsourced overseas to a team that has never set foot in a med spa. No city exclusivity. Your competitor down the street can sign with the same agency tomorrow.
Looks like marketing. Isn't marketing.
Your front desk has a job. Marketing isn't it. The lead that came in at 4:47 on Friday gets answered Monday at 9:15. The patient who lapsed eight months ago never hears from you again. Your GBP photo is from 2019. Referrals keep the lights on. They don't fill the schedule.
Hope is not a patient acquisition strategy.
Pronk runs every channel. Founder-led. One practice per city. Starting at $1,500 a month. VIP at $7,500.
Roughly what one new injectable patient is worth.
More channels, deeper integration, faster compounding. Pick the program that matches where you are now.
Start Getting Patients.
Starting at
6-month initial · then month-to-month
New practices or med spas at $250K or less in annual revenue.
Appointment Setter
A trained setter answers inbound leads, books consults, and collects deposits to reduce no-shows. Priced by lead volume.
Scale What’s Working.
Starting at
6-month initial · then month-to-month
Practices at $250K+ in annual revenue ready to layer on SEO, retention, and compounding growth.
Appointment Setter
A trained setter answers inbound leads, books consults, and collects deposits to reduce no-shows. Priced by lead volume.
Own Your Market.
Starting at
6-month initial · then month-to-month
Practices at $500K+ in annual revenue that want to be THE med spa in their city. Matt sets the strategy. Our team executes.
Appointment Setter
A trained setter answers inbound leads, books consults, and collects deposits to reduce no-shows. Priced by lead volume.
For practices that want more
Your Dedicated Growth Partner.
6-month initial · then month-to-month
Learn About VIPWith Dominate, Matt reviews your data and analytics, reads your market, and sets the direction from behind the scenes. Our team executes.
With VIP, Matt runs the account himself.
He directs the team, flies to your practice, and picks up his phone on Saturday morning. Over two decades in medical aesthetics, treating your growth like his own.
Not a bigger retainer. A different relationship.
Not ready for a full program?
AI-powered Google Business Profile management.
Month-to-month · No setup fee
Practices that want to win Maps before committing to a full program. Or Launch clients who want Mira layered on. Or multi-location groups testing one location before rolling it out.
Start with MiraThe fine print, in plain English.
Five questions. Sixty seconds. We'll recommend the program that fits where you are now.
The findings, side by side.
| Feature | Tier I Launch from $1,500 / mo | Tier II Accelerate from $2,500 / mo | Tier III Dominate from $5,000 / mo | Tier IV VIP from $7,500 / mo |
|---|---|---|---|---|
a.Best For | ≤ $250K ARR | $250K–$500K ARR | $500K+ ARR | $750K+ ARR |
b.Paid Ads | 1 campaign | 2 + retargeting | 3 + retargeting | Unlimited |
c.SEO + AI Search | ||||
d.CRM + Automation | Basic pronkAI | Advanced pronkAI | Full CRM + AI chatbot | Full CRM + AI chatbot |
e.Reputation | Management | Mgmt + response | Full system + monitoring | Full system + monitoring |
f.Email Marketing | Monthly | Full lifecycle | Full lifecycle | |
g.Direct Mail | 25+ postcards/mo | 100+ postcards/mo | 500 postcards/mo | |
h.Boomerang™ | Quarterly | Monthly | Monthly | |
i.Events | Quarterly | Quarterly | ||
j.Seasonal Campaigns | Quarterly | Monthly | Monthly | |
k.Strategy Calls | 1/month | 1/month | 3/month | Weekly or bi-weekly |
l.Mira (GBP) | +$799/mo | Included | Included | Included |
m.Exclusivity | City-level | City-level | City-level | County-level |
n.Account Manager | Dedicated resource | Dedicated resource | Dedicated resource | Matt Watson |
o.Strategy Direction | Team-led | Team-led | Founder-guided via data | Matt runs it personally |
p.Onsite Visits | Quarterly strategy meetings | |||
q.Direct Founder Access | Matt's cell, 7 days/wk | |||
r.Competitive Intel | Bi-weekly briefings | |||
s.Production Priority | Front of the line |
Scroll to see all programs.
Not sure which one?
30 minutes. No pressure. We will look at your revenue, your market, and your goals, then recommend the program that actually fits. Sometimes Launch is the right call even if you can afford Dominate.
No commitment required. No credit card.
We only take one practice per market. If your city is open, let's talk about which program fits.
No commitment required. No credit card.