Not AnotherAgency Retainer.A Growth Partnership.
You did not build a $750K+ practice to get managed by a rotating account rep who was onboarding a dentist last week. VIP means the founder of Pronk runs your account, flies to your practice, answers his cell on weekends, and treats your growth like his own.
We cap VIP at 10 practices. Not because it sounds exclusive. Because this level of involvement does not scale past that, and we refuse to dilute it.
$7,500/month. 6-month initial commitment. Then month-to-month.
You Are Not Hiring a Marketing Guy.You Are Gaining a Business Partner.
Matt Watson has spent over two decades in digital marketing. Not as a generalist hopping between industries. In medical aesthetics. He helped develop the original SEO strategy for Ideal Image. He has built and scaled multiple successful businesses. He holds an MBA, a Harvard Healthcare Strategy certificate, and a PMP.
That is who answers your call. Not a coordinator. Not someone reading off a dashboard. The person who built Pronk, who has sat in hundreds of med spa consult rooms, who understands both the marketing and the business side of growing a practice.
VIP is not about getting more campaigns or fancier reports. It is about getting a strategic, well-connected business partner who can help grow your brand, your practice, and your revenue. Someone who shows up in person, picks up the phone on a Saturday, and treats your growth like his own.
What Only VIP Clients Get
Everything below is on top of every channel and deliverable in our Dominate program. This is the layer that money alone does not buy. It takes a spot.
Matt Watson Runs Your Account
Not a junior strategist assigned after onboarding. Not a team lead juggling 30 accounts. The founder of Pronk, with 23+ years in medical aesthetics and an MBA, personally managing your marketing strategy, your campaigns, and your growth.
Matt's Cell Phone. Weekdays and Weekends.
You get Matt's personal cell number. Call or text goes directly to him. Not a support line, not a shared inbox. Matt is available weekdays and weekends for strategy, questions, and conversation. Plus Slack and email for the day-to-day.
Quarterly Strategy Meetings. At Your Practice.
Matt flies to your practice every quarter for a full working day. He reviews your business, observes the patient experience, meets your team, and plans the next quarter's strategy on the ground with you. Not a presentation. A planning session where you walk away with a specific, actionable roadmap for the next 90 days, built in your building by someone who just spent the day inside your operation.
Front of the Line. On Everything.
VIP practices go to the top of the production queue. New landing pages, ad creative, email campaigns, design work, website builds, content. When you need something, it ships first. No waiting behind other accounts. You paid for priority and you get it.
Unlimited Ad Campaigns
No campaign caps. Google, Meta, TikTok, programmatic. Every platform that makes sense for your market, running simultaneously.
County-Level Exclusivity
Other programs get city-level exclusivity. VIP locks out your entire county. No competing practice in your county gets our services. Period.
500 Direct Mail Postcards/Month
Five times the direct mail volume of Dominate. Retargeting website visitors, reaching new movers, reactivating dormant patients at scale.
Bi-Weekly Competitive Intelligence
Every two weeks, a briefing on what your competitors are doing: ad spend shifts, ranking changes, new offers, and gaps you can exploit.
Weekly or Bi-Weekly Strategy Meetings
Your choice of cadence. Direct conversations with Matt about what is working, what to test, and where to push harder.
Dedicated Slack Channel
A private channel with Matt and the full Pronk team assigned to your account. Real-time communication, not email chains.
Custom EHR + Practice Management Integrations
We connect your marketing stack to your EHR and practice management systems. Closed-loop reporting from ad click to booked appointment to revenue.
Everything in Dominate. Your Baseline.
VIP starts where our $5,000/month program ends. Every channel. Every tool. Every deliverable.
Why 10 Practices. Not 20. Not 50.
Most agencies scale by adding account managers. More clients, more junior hires, more layers between you and the person who actually knows your business. VIP is the opposite of that model.
Matt Watson runs every VIP account personally. He is on your calls. He is in your Slack channel. He answers his cell on weekends. He flies to your practice every quarter to sit in your building and build strategy with your team. That level of involvement does not work at 20 or 50 clients. It works at 10.
We cap VIP at 10practices so every client gets the access, priority, and full attention of our founder and chief strategist. When those spots fill, the next practice goes on a waitlist. There is no exception to this. There is no overflow team. There is no “VIP Lite.”
As of September 2026
Plus county-level exclusivity. Your competitors in your county cannot hire us. Other programs protect your city. VIP protects your county.
We Are Selective. On Purpose.
VIP is not for everyone. It is for practices that have earned their market position and want a partner who matches that level.
Established practices at $750K+ ARR
You have a proven patient base, a clinical team that delivers, and revenue that proves your model works. Below that threshold? You can still apply. We will talk through how your practice runs to see if VIP is the right fit.
Owners who want a strategic partner, not a vendor
You are done managing agencies. You want someone who understands business at your level. Someone with an MBA, not just a media buyer certification. Someone who can talk growth strategy, not just click-through rates.
Practices ready for aggressive, intelligent growth
You have the capacity and the ambition. You need the marketing infrastructure, competitive intelligence, and strategic firepower to capture your county.
Leaders who value direct relationships
You would rather text the founder at 8pm on a Tuesday than submit a support ticket and wait for someone you have never met to respond on Thursday.
Not there yet? Our Launch, Accelerate, and Dominate programs are built for exactly where you are now.
VIP Program FAQ
What makes VIP different from Dominate?+
Everything in Dominate is included. With Dominate, Matt reviews your data and analytics, reads your market, and sets the strategic direction from behind the scenes. Our team executes. With VIP, Matt runs the account himself. He directs the team personally, takes your calls on his cell phone weekdays and weekends, and flies to your practice every quarter to plan the next 90 days in person. VIP also includes unlimited ad campaigns, county-level exclusivity, 500 direct mail postcards per month, bi-weekly competitive intelligence briefings, front-of-line priority on all creative and production work, a dedicated Slack channel, and custom EHR integrations. We cap VIP at 10 practices so each client gets the full attention of our founder.
Why is VIP limited to 10 practices?+
Because Matt Watson runs every VIP account personally. He shows up at your practice, answers his cell on weekends, and builds strategy in your building with your team. That level of involvement does not scale past 10 clients. We refuse to dilute it with overflow teams or 'VIP Lite' tiers. Ten practices, full attention, no exceptions.
How many VIP spots are currently available?+
As of September 2026, 3 of 10 VIP spots remain. Once they are filled, the next practice goes on a waitlist until a spot opens.
Who is VIP designed for?+
Most VIP clients are established med spa practices doing $750K or more in annual revenue. If you are below that threshold, you can still apply. We will have an honest conversation about how your practice runs operationally to see if you are ready for VIP. We are selective because VIP only works when both sides are committed to aggressive, intelligent growth.
What does county-level exclusivity mean?+
Other Pronk programs protect your city. VIP protects your entire county. No competing med spa in your county can hire us. Your strategy, your market intelligence, your competitive data: none of it is shared with anyone in your county. This is a significant competitive advantage in markets where multiple cities overlap.
What does a quarterly onsite strategy meeting look like?+
Matt flies to your practice for a full working day. He reviews your business, observes the patient experience, meets your team, and plans the next quarter's strategy on the ground with you. These are working sessions, not presentations. You walk away with a specific, actionable roadmap for the next 90 days, built in your building by someone who just spent the day inside your operation.
Can I start with Dominate and upgrade to VIP later?+
Yes, if a spot is available. Many of our best VIP relationships started as Dominate clients. We already know your market, your data, and your growth trajectory. The transition is seamless.
What is the contract term for VIP?+
Six months initial, then month-to-month, same as all Pronk programs. We earn your business every month. The difference is the depth of the partnership, not the length of the commitment.
3 Spots Left.
Make One Yours.
It starts with a strategy session. If VIP is the right fit for your practice and a spot is available, Matt will walk you through exactly what the partnership looks like. If it is not the right fit, he will tell you that too.
Apply for VIP$7,500/month. No commitment required for the initial conversation.