Notes from Pronk on the practice of growing a practice.
Strategy, SEO, paid media, retention. Written by the people who run it for med spas in real cities, not by ghostwriters thumbing through a textbook.
Facebook Ads for Med Spas: A Complete Guide to Campaigns That Book Treatments
How to run Facebook and Instagram ads for your med spa. Campaign types, targeting, creative, budgets, and the metrics that matter. No fluff.
State of Med Spa Marketing in 2026: Benchmarks, Budgets, and What's Working
Original benchmarks from real med spa campaigns: email open rates, cost per lead, patient reactivation rates, ad costs, and where the industry is headed.
How Much Do Google Ads Cost for Med Spas in 2026?
Real Google Ads costs for med spas: $28-45 CPL, $3K-8K/month budgets, and CPC by treatment type. Plus how to spot wasted spend from your current agency.
10 Best Med Spa Marketing Agencies in 2026 (Honest Breakdown)
We profiled 14 med spa marketing agencies and narrowed to 10. Evaluation criteria, honest assessments, and what to ask before signing a contract.
HIPAA Marketing for Med Spas: The Compliance Checklist You Need Before Your Next Campaign
Fines start at $100 per violation. This checklist covers email, ads, website forms, CRM data, patient photos, and reviews so your marketing stays compliant.
AI Search Optimization for Med Spas: A Step-by-Step Guide
How to optimize your med spa for ChatGPT, Perplexity, and Google AI Overviews. Schema markup, llms.txt, robots.txt, entity signals, and monitoring.
Med Spa Membership Economics: The Revenue Math
Med spa membership economics with real numbers. LTV calculations, churn benchmarks, pricing tiers, and the math that turns memberships into profit.
Med Spa SEO Checklist for 2026 (Step by Step)
The complete 2026 SEO checklist for med spas. GBP optimization, AI search, schema markup, Core Web Vitals, and the ranking factors that matter now.
Med Spa Lead Generation: 12 Channels That Fill Your Schedule
12 med spa lead generation channels ranked by ROI and speed to results. Cost per lead ranges, timelines, and best use cases for every channel that moves the needle.
How to Set Your Med Spa Marketing Budget (With Real Allocation Examples)
Learn how to set the right marketing budget for your med spa using the revenue-percentage method, with real allocation breakdowns by practice size and channel. Includes budget tiers from $5K to $40K/month.
How to Track Med Spa Marketing ROI (Without Lying to Yourself)
Most med spas measure the wrong marketing metrics. Learn how to track true ROI by channel, set up closed-loop reporting, and spot agencies hiding behind vanity numbers.
Med Spa Email Marketing: The Complete Nurture and Retention Playbook
Build med spa email sequences that nurture leads, retain patients, and recover lapsed revenue. Post-treatment, reactivation, and pre-appointment templates inside.
How to get your med spa recommended by ChatGPT, Perplexity, and Google AI
Learn exactly how AI systems choose which med spas to recommend and the steps you can take to get your practice cited by ChatGPT, Perplexity, and Google AI Overviews.
Med Spa Meta Ad Sizes 2026: The Sizes That Actually Fill Your Schedule
The 3 Meta ad sizes med spas need in 2026, updated safe zones for Reels, and export specs your designer should follow.
Is your med spa invisible in AI search? How to check (and fix it)
In our audits across more than 50 markets, 82% of med spas did not appear in any AI search results. Run these 5-minute checks on ChatGPT, Perplexity, and Google AI Overviews to see if yours is one of them.
HIPAA and Meta Ads for Med Spas: 5 Targeting Rules You Cannot Break
Meta bans health-condition targeting and before/after images. HIPAA blocks patient-list retargeting. These compliant campaign structures still fill treatment rooms.
Do You Tip at a Med Spa? Breakdown by Treatment
Botox and laser: usually no tip. Facials and peels: 15-20%. Full breakdown by treatment type, who to tip, how much, and when you can skip it.
How to Open a Med Spa as a Nurse: A Practical Guide
How to open a med spa as a nurse, from NP vs RN ownership rules and medical director requirements to startup steps, training, and marketing your practice.
Med Spa Compliance: What Every Practice Owner Needs to Know
Med spa compliance rules that protect your practice. Medical director requirements, HIPAA, advertising regulations, scope of practice, and marketing compliance.
Med Spa Owner Salary: $200K-$400K+ (2026 Data)
Med spa owners earn $200K to $400K+ based on 2026 P&L data. Revenue benchmarks, profit margins, and the overhead splits that separate six-figure from seven-figure practices.
Med Spa Business Plan: A Step-by-Step Template for 2026
A practical med spa business plan template with real financial projections, treatment mix strategy, staffing models, and the marketing plan section most owners skip.
Med Spa Branding: Build a Practice Patients Remember
Med spa branding goes beyond logos. Learn how to build a brand identity that attracts patients, commands premium pricing, and sets your practice apart in your market.
HydraFacial Marketing for Med Spas: The Gateway Treatment Play
HydraFacial marketing playbook for med spas. Google Ads, memberships, social content, upsells, and email sequences that build lifetime value.
Med Spa SMS & Text Marketing: 98% Open Rate Campaigns
Text messages hit a 98% open rate versus 20% for email. TCPA-compliant SMS campaigns, message templates, send frequency, and the automation workflows that fill med spa schedules.
Laser Hair Removal Marketing: Fill Your Schedule Year-Round
Laser hair removal marketing strategies for med spas. Covers Google Ads, SEO, package pricing, seasonal campaigns, and retention tactics to book more patients.
Med Spa Social Media Marketing That Actually Books Treatments
Med spa social media marketing guide. Instagram, TikTok, and Facebook strategies with content pillars, posting cadence, and ROI tracking.
Med Spa Membership Programs That Keep Patients Coming Back
How to build a med spa membership program that drives recurring revenue and patient retention. Pricing tiers, what to include, selling strategies, and mistakes to avoid.
Med Spa Pricing Strategy: How to Price Treatments for Profit
How to price med spa treatments for profit. Cost-plus vs value-based pricing, packages, memberships, financing, and when to raise prices.
Semaglutide Marketing for Med Spas: The 2026 Playbook
Semaglutide marketing strategies for med spas. Covers SEO, compliance, content, retention, and cross-selling tactics to capture the GLP-1 weight loss opportunity.
CoolSculpting Marketing: How to Fill Your Treatment Slots
CoolSculpting marketing for med spas. Google Ads, SEO, email nurture, seasonal campaigns, and referral tactics with real numbers.
Med Spa Website Design: What Converts Patients in 2026
Med spa website design that converts visitors into booked patients. Essential pages, mobile speed, booking integration, and SEO structure.
Med Spa Before and After Photos That Convert (HIPAA-Compliant)
How to capture, organize, and use med spa before-and-after photos that drive bookings while staying HIPAA compliant. Consent forms, photo standards, and more.
Med Spa Patient Retention: Stop Losing Patients After One Visit
Med spa patient retention strategies that work. Post-treatment sequences, Boomerang campaigns, CRM automation, and rebooking systems to turn one-time visitors into lifelong patients.
Med Spa Retargeting Ads: Win Back Visitors Who Didn't Book
Med spa retargeting ads guide covering pixel setup, audience segmentation, creative strategy, and budget allocation to convert the 97% of visitors who leave.
Med Spa Reviews: How to Get More and Why They Matter
Learn how to get more med spa reviews on Google, Yelp, and RealSelf. Automated systems, response templates, and reputation strategies that drive patient bookings.
Converting Med Spa Consultations Into Booked Treatments
Med spa consultation conversion strategies that work. Speed to lead, pricing presentation, objection handling, and follow-up systems to turn inquiries into booked treatments.
Med Spa Google Business Profile Optimization Guide
Optimize your med spa Google Business Profile for local pack rankings, Maps visibility, and more patient bookings. Categories, posts, photos, and review strategy.
Med Spa Advertising: The Complete Channel Guide for 2026
Med spa advertising guide covering Google Ads, Meta, TikTok, direct mail, and more. Budget allocation, ROAS benchmarks, and the mistakes draining your ad spend.
Med Spa Marketing Plan: The Step-by-Step Template That Works
Build a med spa marketing plan that ties every dollar to revenue. Channel priorities, budget allocation, quarterly planning, and the KPIs that matter. Free template.
How to Choose a Med Spa Marketing Agency (Without Wasting 6 Months)
How to choose a med spa marketing agency that actually delivers. Questions to ask, red flags to avoid, contract structures, and what to expect in the first 90 days.
10 Botox Marketing Ideas That Fill Your Med Spa Schedule
10 proven Botox marketing ideas for med spas. SEO, Google Ads, referral programs, Botox parties, and tactics with real numbers.
How to Open a Med Spa: The Complete Guide
A step-by-step guide to opening a med spa. Covers licensing, business planning, staffing, equipment, and marketing from day one.
Dysport vs Botox: The 19K-Search Keyword Your Med Spa Blog Needs
"Dysport vs Botox" gets 19,000 monthly searches at zero difficulty. Here is how to write the comparison post that ranks your med spa.
Med Spa Marketing Ideas That Actually Work in 2026
Med spa marketing strategies that work in 2026. GBP optimization, treatment SEO, paid ads, email sequences, and the Boomerang™ play most miss.
Bro-Tox: The Male Botox Market Most Med Spas Are Ignoring
Male Botox is up 400% since 2000, with 593,854 treatments in 2024. Bro-Tox is the fastest-growing segment. Most med spas still ignore it.
How to Run Profitable Google Ads for CoolSculpting
Build Google Ads campaigns that generate CoolSculpting consultations at a sustainable cost. Campaign structure, keywords, ad copy, and landing pages.
Reading is the easy part. Running it is the rest.
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