Event Planning & Promotion
Pack Your Events with High-Value Patients
VIP events. Open houses. Seasonal promotions. New treatment launches. Client appreciation nights.
Done right, a single event can generate $50,000-100,000+ in revenue in one evening.
Done wrong, you’re sitting in your practice with hors d’oeuvres nobody’s eating wondering where everyone is.
Event planning and promotion ensures your events are packed with qualified, ready-to-buy patients—and that every event produces measurable ROI.
One Event Can Generate $50K+ in a Single Evening
Done right, a single event can generate $50,000-100,000+ in revenue in one evening. Done wrong, you’re in your practice with hors d’oeuvres nobody’s eating, wondering where everyone is.
The challenge is execution. Promoting too late or too little results in poor attendance. Inviting everyone instead of targeting high-value prospects fills seats with people who won’t buy. Creating no urgency or compelling reason to attend means RSVPs don’t convert to actual attendees.
And without a structured sales approach during the event—special offers, booking incentives, clear next steps—attendees leave saying “thanks for the wine” without booking anything.
Strategic event planning and promotion ensure packed rooms and measurable ROI.
Planning & Promoting Events That Convert
Strategic Event Concept Development
Not all events are created equal. We help you design events around:
- New treatment launches (Morpheus8, Emface, latest innovations)
- Seasonal opportunities (summer body prep, holiday party season)
- VIP exclusive experiences (limited to your best patients)
- Educational events (masterclasses on specific treatments)
- Collaborative events (partner with complementary businesses)
The concept creates desire. The promotion fills seats.
Multi-Channel Promotion Strategy
We don’t just post on Facebook and hope. We run comprehensive campaigns:
Email:
- Save-the-date announcement
- Formal invitation with RSVP link
- Reminder sequence as event approaches
- Last-chance messaging for fence-sitters
Direct Mail:
- Personalized invitation postcards to VIP patients
- High-quality printed invites for exclusive events
- Creates tangible excitement and credibility
Social Media:
- Teaser content building anticipation
- Behind-the-scenes preparation
- Countdown posts
- Event-day coverage and FOMO
Paid Advertising:
- Targeted Facebook ads to lookalike audiences
- Retargeting to website visitors and past leads
- Local awareness campaigns
Multi-channel = higher attendance. One channel fails, others succeed.
Smart Attendee Targeting
Not everyone should be invited to every event. We segment:
- VIP patients (your highest spenders)
- Active patients (regular treatment recipients)
- Warm leads (people who’ve shown interest but haven’t booked)
- Strategic prospects (lookalike audiences of your best patients)
Fill your event with people who will actually spend, not just show up for free wine.
Event Day Execution Support
We don’t just promote—we help you execute:
- RSVP management and tracking
- Reminder messages day-before and day-of
- Check-in process recommendations
- Structured timeline (presentation, demos, Q&A, booking time)
- Special offers and booking incentives
- Follow-up strategy for attendees who don’t book that night
Everything planned so the event runs smoothly and converts.
Transforming attendance into high-yield patient loyalty
The Event Advantage
Event Planning & Promotion Is Included in Our Dominate Program
Event planning and promotion isn’t something you buy separately. It’s part of our premium marketing system for practices serious about leveraging events for revenue.
Dominate Program
Full event concept development, multi-channel promotion, strategic targeting, and execution support for quarterly events
Ready to Turn Events into Revenue Machines?
Let’s show you exactly what a well-executed event would look like for your practice—who we’d target, how we’d promote it, and what revenue you can expect.
We’ll review your past event experience (if any), identify your ideal event concept, and show you the promotion strategy that would actually fill seats. No charge. No pressure.