Meta Ads (Facebook & Instagram)
Turn Social Scrollers into Consultations
Your ideal patients are on Facebook and Instagram right now. Scrolling. Researching treatments. Looking at before-and-afters. Following aesthetic accounts.
Meta Ads put your practice in front of them exactly when they’re thinking about the treatments you offer.
Not random people. Not tire-kickers. People who match your ideal patient profile—age, location, interests, behaviors—and are actively in-market for aesthetic treatments.
Social Media Advertising Requires a Different Approach
Meta Ads require a different approach than Google. People aren’t actively searching—you’re interrupting their scroll. Your creative and messaging have to stop them, build interest, and create desire in seconds.
The challenge is precision. Too broad (“Women 25-65 in [city]”) and you waste budget on people who’ll never book. Generic creative blends in with every other med spa running similar ads. And without testing different audiences, creative, and offers, you never find what actually converts.
Meta Ads work for med spas—but only when targeting is precise, creative is compelling, and strategy goes beyond “boost this post.”
How We Approach Meta Ads
Precision Audience Targeting
We don’t blast everyone. We build custom audiences based on:
- Demographics (age, gender, location, income level)
- Interests (beauty, skincare, cosmetic procedures, wellness, specific aesthetic brands)
- Behaviors (recent treatment research, aesthetic account followers, competitor engagement)
- Lookalike audiences (people similar to your best existing patients)
The result? Your ads reach people who actually want what you offer, not random scrollers.
Creative That Stops the Scroll
Social media is visual. We create ad creative specifically designed for aesthetics patients:
- Before-and-after results (when compliant)
- Treatment demonstrations and education
- Provider credibility and credentials
- Patient testimonials and social proof
- Exclusive offers and VIP events
Not stock photos and generic CTAs. Real content that builds trust and creates desire.
Strategic Campaign Objectives
Different campaigns serve different goals:
- Awareness campaigns: Build recognition in your local market
- Consideration campaigns: Educate prospects on treatments they’re researching
- Conversion campaigns: Drive consultations and bookings
- Retargeting campaigns: Re-engage website visitors who didn’t book
We run multi-layered campaigns that guide prospects from “who are you?” to “I’m ready to book.”
Continuous Testing & Optimization
We test everything:
- Different audience segments
- Ad creative variations (images, videos, copy)
- Offers and messaging
- Landing page experiences
What works for one practice might not work for yours. We find what converts for your specific market and double down.
Turn scrolling into scheduling
Why Social Advertising Works
Meta Ads Are Included in All Three Programs
Meta Ads aren’t something you buy separately. They’re part of our marketing system—either as your primary lead source (Launch) or integrated with SEO and Google Ads (Accelerate & Dominate).
Launch Program
Strategic Meta Ads management with custom creative, precision targeting, and ongoing optimization
Accelerate Program
Meta Ads integrated with SEO and Google Ads for multi-channel patient acquisition
Dominate Program
Everything in Accelerate with enhanced creative production, advanced audience strategies, and aggressive testing
Ready to Turn Social Media into Consultations?
Let’s show you exactly what Meta Ads would look like for your practice—which audiences to target, what creative would work, and what results you can expect.
We’ll review your ideal patient profile, analyze your market, and show you the Meta Ads strategy that would work for your specific practice. No charge. No pressure.