Question 1

What makes Pronk different from other marketing agencies?

Accepted Answer

Three things. First, we only work with med spas. Not dentists, not chiropractors, not "healthcare in general." Medical aesthetics is all we do. Second, we only take one practice per city, so we will never work with your competitor. Third, our founder has 23+ years in digital marketing and helped develop the original SEO strategy for Ideal Image, the largest med spa chain in the U.S. This is not a side hustle. It is a specialized practice built on decades of experience.

Question 2

Who is Matt Watson?

Accepted Answer

Matt is the founder and lead strategist at Pronk. He has 23+ years in digital marketing and holds a Harvard Healthcare Strategy certificate, an MBA, and a PMP certification. He helped develop the SEO strategy behind Ideal Image's national expansion, fell in love with aesthetics, and has been in the industry ever since. When you work with Pronk, Matt leads your strategy.

Question 3

How many clients do you work with?

Accepted Answer

We intentionally limit our client roster because of our one-practice-per-city model. We would rather deliver exceptional results for fewer practices than spread ourselves thin across hundreds. Our capacity is determined by market exclusivity, not revenue targets.

Question 4

Do you work with med spas outside the U.S.?

Accepted Answer

Currently, we focus on U.S.-based med spas and medical aesthetics practices. Our strategies, data, and platform expertise are optimized for the U.S. market.

Question 5

What does "one practice per city" actually mean?

Accepted Answer

It means exactly what it says. If we work with a med spa in your metropolitan area, we will not take on another one. Your strategy, your market intelligence, your competitive data: none of it is shared. If a competitor approaches us, we decline. This is non-negotiable and it is the foundation of how we deliver results.

Question 6

How much does it cost?

Accepted Answer

We offer three programs: Launch, Accelerate, and Dominate. The right investment depends on your practice size, revenue, goals, and market. We will recommend a specific program during your free strategy session.

Question 7

How long is the contract?

Accepted Answer

Six months initial, then month-to-month. Marketing, especially SEO, needs time to compound. Six months is the minimum to demonstrate real, measurable ROI. After that, we earn your business every month.

Question 8

Can I switch programs?

Accepted Answer

Yes. Many clients start with Launch and upgrade to Accelerate within 3 to 6 months as they see results. The foundation we build scales seamlessly.

Question 9

What is included in onboarding?

Accepted Answer

Week 1: Comprehensive audit and strategy development. Week 2: Account setup, tracking implementation, and creative briefing. Weeks 3 to 4: Campaigns go live. You will have a clear 90-day roadmap and know exactly what is happening at every step.

Question 10

Do I need to provide anything?

Accepted Answer

Access to your Google Business Profile, website backend, ad accounts (if they exist), and CRM. We will set up anything that does not exist yet. Beyond that, one 30-minute strategy call every two weeks and prompt responses when we need creative approvals.

Question 11

What if I already have an agency?

Accepted Answer

We will show you what might be missing with a complimentary audit. No pressure to switch. If the audit shows gaps, you can share it with your current agency or use it to evaluate alternatives.

Question 12

Do you offer individual services (just SEO, or just ads)?

Accepted Answer

No. Our services are integrated for a reason: SEO feeds ads, ads feed reputation, reputation feeds conversions. Pulling one piece out breaks the system. This is why every program includes the core services, with more channels added at higher tiers.

Question 13

Which services are in which program?

Accepted Answer

Launch includes SEO, Google Ads, Meta Ads, CRM automation, and reputation management. Accelerate adds email marketing, direct mail, and seasonal campaigns. Dominate adds Boomerang™ campaigns, events, AI search optimization, and competitor conquesting.

Question 14

How do you handle HIPAA compliance in marketing?

Accepted Answer

Every campaign, email, ad, and review response is built with HIPAA compliance in mind. We use consent-based before/after photos, compliant review response templates, and secure data handling. We have been doing this for over two decades. Compliance is not an afterthought. It is built into our process.

Question 15

What CRM do you use?

Accepted Answer

We use pronkAI, our customized platform built on GoHighLevel. It includes CRM, automated follow-up sequences, AI chatbot, appointment scheduling, pipeline management, and reporting. All in one system designed specifically for med spas.

Question 16

Do you create content (social media posts, blog articles)?

Accepted Answer

Our programs focus on patient acquisition, retention, and growth channels. Social media content creation and blog writing can be added as supplemental services. During your strategy session, we will discuss what your practice needs.

Question 17

How quickly will I see results?

Accepted Answer

Google Ads typically generate leads within the first week. Meta Ads ramp up over 2 to 4 weeks as campaigns optimize. SEO shows meaningful movement in 60 to 90 days and compounds from there. Most clients see their program paying for itself within the first quarter.

Question 18

Do you guarantee results?

Accepted Answer

We guarantee our process, our expertise, and our commitment to your market. We do not make specific outcome guarantees because results depend on factors outside our control: your front desk performance, your pricing, your clinical quality. What we can do is show you what we have achieved for practices like yours and let the track record speak.

Question 19

What kind of reporting do I get?

Accepted Answer

Launch clients get a monthly performance dashboard. Accelerate clients get bi-weekly reporting plus strategy calls. Dominate clients get weekly reporting with a dedicated strategist. Every report includes leads generated, cost per lead, conversion rates, SEO rankings, and revenue attribution.

Question 20

What happens if my city is already taken?

Accepted Answer

We will tell you upfront. If we work with a practice in your market, we cannot take you on. You can join our waitlist and we will notify you if that market opens up.

Question 21

Can I see examples of your work?

Accepted Answer

Visit our Results page for detailed case studies with specific metrics. During your strategy session, we can share additional examples relevant to your market and practice size.

Every Question You Have (And a Few You Should Be Asking)

About Pronk

Programs & Pricing

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Results & Expectations

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