Your Dormant DatabaseIs Worth Six Figures
60% to 70% of your patient database has not been back in six months. They are not unhappy. They just forgot about you. Our 90-day Boomerang™ campaign brings them back through email, SMS, direct mail, and phone outreach.
Why Your Dormant Patient Database Is Your Biggest Untapped Asset
These patients already know your practice, trust your providers, and paid you before. Reactivating them costs 5 to 10 times less than acquiring new patients. Repeat patients spend 67% more per visit. The only problem? Nobody asked them to come back. A structured Boomerang™ campaign changes that in 90 days.
The 90-Day Reactivation System for Med Spas
Database Segmentation
We connect to your CRM and segment your database by last treatment type, time since visit, lifetime value, and spending history. High-value dormant patients get priority outreach. Low-engagement contacts get a different sequence. No generic blasts.
Email + SMS Re-engagement
Personalized reactivation emails go out by treatment type. SMS messages with direct booking links follow (98% open rate vs. 37% for email alone). This phase typically generates the first wave of rebookings within 10 to 14 days.
Direct Mail + Incentive Phase
Patients who have not responded to digital get physical postcards with personalized offers. High-value patients (those who used to spend $1,000+ per visit) receive VIP reactivation packages. This phase generates the strongest results as personalized incentives hit.
Urgency + Measurement
Final urgency-based outreach for remaining non-responders. Phone calls for VIP patients. Full ROI reporting on recovered patients, revenue generated, and cost per reactivation. You see exactly what came back and what it cost.
How much revenue is sitting in your dormant patient database?
No commitment required. No credit card.
Patient Reactivation Campaigns That Pay for Themselves
Four channels, sequenced strategically over 90 days. Each one reaches patients differently. Together, they maximize your response rate.
Segmented Email
Personalized by last treatment type, time since last visit, and spending history. Not a generic blast. A message that says "we remember you" and gives them a specific reason to return.
SMS Reactivation
98% open rate versus 37% for email. A direct booking link in a text message that takes 8 seconds to read and one tap to act on. For patients who have not been back in 6 to 12 months, SMS is the highest-response channel we deploy.
Direct Mail Postcards
For high-value dormant patients (those who used to spend $1,000+ per visit), a physical postcard with a personalized offer cuts through the digital noise. Tangible. Personal. Effective.
VIP Phone Outreach
Your highest-value dormant patients get a personal phone call. Not a robocall. A warm, scripted conversation that says "we noticed you have not been in, and we would love to see you again." For patients worth $2,000+ annually, a phone call converts better than any digital channel.
Boomerang™ Campaigns Work Best Together
Boomerang™ campaigns don't operate in isolation. They pull from your CRM data, deploy through your email platform, and feed reactivated patients into your review generation system. Every channel amplifies the others.
Your Market. Protected.
Your dormant patient database is a gold mine, but only if your reactivation strategy is exclusive to you. When an agency runs the same Boomerang™ campaigns for competing practices, they are re-engaging the same patient pool with competing offers.
With Pronk, your reactivation strategy targets your patients with your offers. No overlap. No competition for the patients you have already earned.
How Much Revenue Is Hiding in Your Database?
Every month you wait, dormant patients drift further away. Let us estimate your recoverable revenue on the call.
No commitment required. No credit card.