Email Marketing ThatFills TreatmentChairs
Your patients loved their results. They just forgot to rebook. A perfectly timed email is the difference between a lapsed appointment and a full schedule.
Automated Sequences for Every Stage of the Patient Journey
From the moment a patient enters your database to the day they haven't visited in six months, every stage has a sequence designed to keep them coming back.
Welcome
New patient enters your system. An automated welcome sequence introduces your practice, sets expectations for their visit, and drives the first rebooking before they ever think about lapsing.
Nurture
Treatment-specific content timed to their cycle. Botox reminders at 3 to 4 months. Filler follow-ups at 12 to 18 months. Every email matches the biology so patients rebook at exactly the right time.
Boomerang™
Patient hasn't visited in 90+ days? An automated sequence with personalized offers based on their treatment history brings them back. Your database is full of revenue waiting to be unlocked.
Learn about Boomerang™ campaignsSeasonal
Birthday emails, holiday promotions, and seasonal campaigns. Your most engaged patients hear about offers first, before you spend a dollar on ads. Timely, personal, and high-converting.
See seasonal campaign strategiesThis Is Not Retail Email. It's Clinical Communication.
Generic email platforms treat your Botox patients and CoolSculpting patients the same way. Med spa email requires treatment-specific timing, clinical segmentation, and HIPAA compliance that off-the-shelf tools don't provide.
Treatment Cycle Timing That Matches the Biology
Your email cadence should match the biology of every treatment, not a generic monthly blast sent to everyone on the same schedule. Botox patients need a reminder at 3 to 4 months. Filler patients at 12 to 18 months. Laser patients follow their specific protocol.
- Botox reminders . triggered at 3 to 4 month intervals based on last treatment date
- Filler follow-ups . scheduled around 12 to 18 month dissolution timelines
- Laser protocol sequences . aligned to treatment-specific maintenance windows
- Post-treatment check-ins . sent automatically after every appointment
Patient Segmentation That Drives 26% Higher Open Rates
A patient who comes in for Botox doesn't need a CoolSculpting email every week. Smart segmentation means every patient receives content relevant to their treatment history, their interests, and where they are in the lifecycle. Your CRM feeds the segments. Your emails do the rest.
- Treatment-based segments . so injectables patients get injectables content
- Lifecycle stage targeting . from new patient to loyal regular to lapsed
- Interest-based personalization . driven by booking history and engagement
- 26% higher open rates . with personalized subject lines matched to patient data
Sitting on a patient database you're not using?
HIPAA-Compliant Email That Protects Your Practice
Med spa email is not e-commerce email. Consent, privacy, and compliance matter. Every campaign we build follows HIPAA-compliant practices for patient communication so you never have to worry about a violation.
- Proper consent documentation . before any patient enters an email sequence
- Secure platforms . with encryption and access controls for patient data
- Compliant content formatting . that never exposes protected health information
- Opt-out management . with instant unsubscribe and preference center
Email Works Better With Everything Else
Email is the glue that holds your marketing together. Ad leads enter automated nurture sequences. CRM data drives segmentation. Post-treatment emails generate reviews. And the content you send patients gets repurposed for AI search engines to cite. Channels perform better together than in silos.
Your Market. Protected.
Your patient database is your most valuable marketing asset. When an agency manages email for competing practices in the same market, they're applying the same Boomerang™ strategies, the same seasonal campaigns, the same messaging to overlapping patient pools.
With Pronk, your email strategy is yours alone. Your patient segments, your Boomerang™ triggers, your seasonal offers. Built exclusively for your practice in your market.
Your Database Is Full of Revenue.Let's Unlock It.
Every month without a patient retention system is another month of revenue walking out your door. Your database already has the patients. Let's bring them back.
No commitment required. No credit card.