Google Ads Built onTreatment Economics,Not Guesswork.
Every campaign starts with your treatment menu and works backward from revenue. Treatment-specific ads, dedicated landing pages, and conversion tracking tied to booked appointments.
Why Most Med Spa Google Ads Campaigns Waste Money
A med spa in the Washington DC area came to us spending above industry average on Google Ads with inconsistent results. We rebuilt their campaign architecture from the ground up. See the full case study.
- Generic keyword campaigns
- Sending traffic to homepage
- Tracking form fills only
- Monthly reporting, no action
- No treatment-level budget allocation
- Treatment-specific campaign architecture
- Dedicated landing pages per treatment
- Tracking booked appointments + phone calls
- Weekly optimization with real revenue data
- Budget allocated by treatment ROI
We stopped guessing what was working. Pronk showed us the math, then delivered the results to back it up.Med Spa Owner, Washington DC Area
Google Ads Built for Med Spa Treatment Economics
We don't start with keywords. We start with your treatment menu and work backward from revenue.
Audit
We analyze your treatment menu, market competition, and existing campaigns. Map keyword intent by treatment. Calculate cost per acquisition targets based on your actual treatment margins.
Build
Treatment-specific campaigns, high-intent keywords, dedicated landing pages, and conversion tracking tied to booked appointments. Every element built for your specific market.
Optimize
Weekly bid adjustments, ad copy testing, landing page optimization. Every dollar tracked to actual patients in chairs. Your CRM data feeds back into campaign decisions.
Every Dollar Mapped to Treatment Revenue
Generic agencies run one campaign for everything. We build a campaign for every treatment because a Botox patient and a body contouring patient require completely different strategies.
Treatment-Specific Campaigns
Every treatment gets its own campaign, keywords, budget, and bid strategy. A patient searching "CoolSculpting near me" is worth a different amount than one searching "microneedling cost," and the ad spend reflects that math.
High-Intent Keywords
We target keywords that signal readiness to book, not readiness to browse. "Botox near me," "lip filler cost [city]," "med spa appointments [city]." These cost more per click, but they convert at rates that justify the spend.
Dedicated Landing Pages
Every campaign drives to a landing page built for that specific treatment. Treatment details, pricing context, results, and a single call to action. Conversion rates jump from the 3.36% industry average to 5 to 10% with pages built this way.
Booked Appointment Tracking
We track what matters: booked appointments tied to revenue. 78% of med spa bookings still happen by phone. If your tracking ignores phone calls, it ignores most of your conversions. We connect ad spend to actual patients in chairs.
Spending on ads but not sure what's working?
Google Ads Works Better With Everything Else
Google Ads doesn't exist in a vacuum. The best campaigns feed data into every other channel, and every channel feeds data back. Channels perform better together than in silos.
Your Market. Protected.
Other agencies run the same ad campaigns for competing med spas in the same city. That means you're bidding against your own agency's other clients, driving up your costs. We refuse to do that.
When you work with Pronk, your Google Ads strategy is built exclusively for your market. Your keywords, your landing pages, your budget optimization. No conflicts of interest. No competing against yourself.
Let Us Run the Numbers for Your Practice
Google Ads work when the math works. We'll calculate your treatment economics, model your cost per acquisition by treatment line, and tell you exactly where the opportunity is. Before you spend a dollar.
No commitment required. No credit card.