The Framework
How we review what you offer and price it into promotions that are profitable without discounting.
e build 90-day promotional calendars for med spas without discounting or recycling the same offers every quarter. Inside: the framework, the rules behind every offer, and a complete sample quarter.
We send the playbook and nothing else.
How we build 90-day calendars that fill your schedule without training patients to wait for a deal.
How we review what you offer and price it into promotions that are profitable without discounting.
The principles behind every offer: protect brand value, keep patients off the discount cycle, stay compliant.
A full 3-month calendar showing how offers layer across seasons, with treatment pairings and revenue targets for each month.
How the discovery call, menu review, and presentation work. What we need from you and what you get back.
How we match treatments to seasonal demand, check price points against local markets, and build offers around what you actually sell.
The playbook gives you the framework. If you want a calendar built around your specific practice, it starts with a 30-minute call.
We learn what you offer, what you charge, and what your current calendar looks like. 30 minutes.
We review your menu and build offers matched to your treatments, your pricing, and your local market. Every pairing checked clinically.
We walk you through your finished 90-day calendar, explain the strategy behind each offer, and hand you the plan.
We check every offer against market pricing and every treatment pairing clinically. If it would hurt your brand, it stays off the calendar.
Free. Delivered in under a minute.
The full framework and a sample quarter. In your inbox in under a minute.
What's Inside the PDF
att Watson helped develop the original SEO strategy for Ideal Image, the largest med spa chain in the country. He holds an MBA, a PMP, and a certificate in Healthcare Strategy from Harvard. He built Pronk to give independent practices access to the same caliber of marketing the chains use.
“The playbook is the framework we use with every client. The discovery call makes it specific to your practice.”