i.
Med Spa Ad Spend Calculator

What you should actually be spending is not a budget. It is a prescription.

ork backward from a monthly revenue goal through your real funnel. The calculator tells you how many leads, consults, and treatments you need every month, and what that costs at your current CPL.

Your funnel in 5 numbers

Defaults reflect industry medians across med spas with 3 to 7 providers. Adjust to match your funnel.

From new patient bookings. Existing-patient revenue runs through retention separately.

What a typical new patient spends in their first visit.

70%

Industry median sits at 70%. Deposit-backed booking pushes it to 85%+.

35%

Industry median 35%. Strong consult process + same-day booking lift this to 50%+.

Industry range $25 to $60 blended across paid channels.

Leave at 0 to use our default $3,800 LTV. Run the LTV calculator to get your real number.

Required monthly ad spend

To hit $75.0K/mo in new-patient revenue, plan on

$22,610

in monthly ad spend across all paid channels combined.

Highest priorityCAC 3.8% of LTV

Leads / month

646

Treatments / month

158

452 consults

Cost per booked

$143

vs $3.8K LTV

Branded PDF with your spend model, channel mix recommendation, and the CAC ceiling math for your funnel.

Walks your funnel backward: revenue goal divided by avg ticket gives treatments, divided by close rate gives consults, divided by show rate gives leads needed.
i.Why these numbers matter

A budget is a guess. A growth model is a plan.

Most med spas set marketing spend as a percentage of last year's revenue. The practices that compound size spend backward from a revenue goal through real funnel conversion rates. That difference is the difference between hoping growth shows up and engineering it.

a.Mark I

Spend size is downstream of funnel math.

Two practices in the same city with the same revenue can need wildly different ad budgets. The practice with a 30% consult-to-treatment rate needs half the spend of the practice at 15% to hit the same number. The lever is not the budget. The lever is the conversion rate the budget is multiplied against.

2x

spend gap from conversion delta

b.Mark II

Cost per booked treatment is the only ratio that matters.

A $20 lead that books at 5% costs $400 per booked treatment. A $40 lead that books at 25% costs $160. The cheap lead looks like a win until the booking math hits. CPL is a vanity number. Cost per booked treatment is the one that matches the unit economics of the practice.

2.5x

spread between CPL and CPBT

c.Mark III

All-in CAC is the only honest CAC.

Excluding agency fees, software, attribution tooling, and creative production from your marketing spend understates CAC by 20 to 30%. That makes growth look healthier than it is and pushes practices to overspend on ads to compensate. Calculate the truth, then plan against it.

20-30%

typical CAC understatement

End of Plate II
i.Common questions

Questions we hear a lot.

a.How much should a med spa spend on marketing?+
There is no industry-wide answer. The right number is a function of your revenue goal, your funnel conversion rates, and the cost per lead in your market. Established med spas in growth mode typically run between 8% and 14% of revenue on marketing. Practices in launch or scale phases run higher, often 15% to 22% to fund the curve. This calculator gives you the dollar number that math implies for your specific funnel.
b.Why is cost per booked treatment a better metric than cost per lead?+
Because cost per lead ignores the quality of the lead. A $20 lead that books at 5% costs you $400 per booked treatment. A $40 lead that books at 25% costs you $160. The cheap lead looked like a win until the booking math hit. Cost per booked treatment is the only paid acquisition metric that matches the unit economics of the practice.
c.What is a healthy CAC to LTV ratio for a med spa?+
CAC should sit at or below 30% of LTV. Above 30%, growth stops compounding because reinvestment capital starts shrinking. Below 15%, the practice is usually under-investing in growth and watching competitors take share. The healthy zone is 15 to 30%, and the calculator flags where your model sits.
d.Should I include agency fees in my marketing spend?+
Yes. The all-in number is the only number that matters. Practices that exclude agency fees, software, attribution tooling, and creative production from their marketing spend typically understate by 20 to 30%. That makes their CAC look better than it is and pushes them to overspend on ads to compensate. Calculate the truth, then plan against it.
e.What does Pronk's growth model session include?+
30 minutes. We pull your actual funnel conversion rates, your real CPL by channel, and your service-mix margins. We compare against the practices we have already taken into the growth zone. You leave with a quarterly spend plan, a channel mix recommendation, and the milestone targets. One practice per city.
End of Plate IV
i.More free calculators

Run the math on something else.

Each one runs the math most owners never sit down to do, with defaults built from the practices we run for and the engagements we audit.

a.Mark I

Dormant patients

Reactivation ROI

How much dormant patient revenue could a structured Boomerang™ campaign recover in 90 days?

Run the calculator
b.Mark II

Acquisition math

Patient LTV

What is a patient really worth across their lifetime, and how does that change what you can afford to spend on acquisition?

Run the calculator
c.Mark III

Calendar leakage

No-Show Leak

How much real revenue does a 15% no-show rate actually cost when you factor in lost rebooking and product attach?

Run the calculator
d.Mark IV

Chair productivity

Injector RPH

Where does your injector productivity sit versus the $1,100/hour top-quartile benchmark, and what closes the gap?

Run the calculator
End of Plate III
Want this run for you?

We'll build the spend model your practice should actually run

Funnel conversion rates, channel-by-channel CPL, service-mix economics, and the quarterly milestone targets that compound. One practice per city.

Schedule Your Strategy SessionView Programs

No commitment required. No credit card.

Fin.
iv.
Market exclusivity

One practice per city.That is the rule.

Pronk works with one practice per city. Your competitor cannot hire us while you are a client. The strategy we build stays inside your four walls. When the spot in your market is taken, it is taken.

See if your city is still open