Most med spas leave meaningful membership revenue on the table. Plug in your numbers to see a target MRR, a realistic 12-month enrollment ramp, and how membership could compare to patient lifetime value. These are illustrative scenarios, not a guarantee.
Defaults reflect common patterns we see across med spas with 3 to 7 providers. Adjust to match your practice.
Patients who visited in the last 18 months.
Industry range: $99 to $299/month.
New programs: 8 to 15%. Mature programs: 20 to 30%.
What a non-member pays out of pocket for treatments, products, and packages. Does not include membership dues.
Industry average: 5 to 10%. Well-run programs: 3 to 5%.
Monthly recurring revenue
Your membership program could generate
$35,760
per month once you reach 240 members (your enrollment target) at $149/mo. This is a target, not a promise.
ARR
$429.1K
Annualized
Member LTV
$5,680
2.6x vs non-member
Month 12 projected
223 members
92.9% of target
Branded PDF with your 12-month projection, LTV comparison, and the enrollment sequence that converts.
Full analysis
Every number below is a scenario built from what you entered above, not a guarantee and not your practice's actual historical performance.
Monthly recurring revenue
Target at full enrollment: 240 members at $149/mo
Annual recurring revenue
Annualized target, not a year-1 guarantee
Projected year 1 revenue (gross)
Gross membership revenue from the ramp below, before any cost, after 5.0% monthly churn. Not net revenue, not profit.
Target, projected, and actual are three different things
Your target is 240 members once membership reaches full enrollment at this rate. The 12-month ramp below projects 223 active members by month 12 (92.9% of target), after accounting for monthly churn. Reaching the remaining gap takes continued enrollment beyond year one. Both numbers are illustrative scenarios built from the numbers you entered, not a guarantee. Neither one is your practice's actual historical performance. This tool has no data about your real results and does not forecast them.
Non-member LTV
Illustrative assumption: 45% annual retention (1.8 years avg tenure)
Member LTV
1.67 years avg tenure, from a monthly retention model (1 / monthly churn). Combines membership dues with additional out-of-pocket spend, not a double count of included or prepaid treatments.
Recurring revenue % of total
Share of your projected total practice revenue that would be subscription-based once membership is running at this target. For comparison, that is 17.9% of your current non-member baseline revenue, a different, larger-looking number because it is measured against a smaller total that excludes membership revenue entirely. This assumes non-members keep spending at the same baseline rate regardless of the membership program.
Valuation impact and breakeven
We used to show a specific dollar valuation estimate and a breakeven timeline here. We removed both. The valuation estimate relied on a premium we could not independently verify, and the breakeven math divided a setup cost by gross revenue, which is not a valid profitability breakeven without accounting for treatment delivery and other costs. Recurring revenue share (left) is still a meaningful, verifiable signal on its own. If you want a real assessment of your numbers, that is exactly what a Practice Growth Session is for.
12-month projection
Cumulative membership revenue
A med spa that depends on new patients every month has a different risk profile than one with a meaningful base of recurring membership revenue. We do not have a verified figure for exactly how buyers or lenders price that difference, so treat the numbers below as illustrative scenarios, not a valuation promise.
How much more a member is worth over time depends on your membership price, how much additional out-of-pocket spend members bring beyond what their membership includes, and how much longer they stay compared to a non-member. There is no single multiplier that applies to every practice. Run the calculator above with your own numbers to see your own ratio, shown live in the results below.
A practice with a meaningful share of recurring membership revenue has a different risk profile than one that depends entirely on new patients walking in every month. Buyers, lenders, and operators tend to price that difference into their own models, though the exact premium or discount varies by practice and buyer.
Recurring revenue
A commonly watched signal of practice stability
Some sources suggest recurring revenue earns a higher EBITDA multiple when a practice sells. We have not independently verified a specific premium, so we removed the dollar estimate that used to appear in this calculator rather than present a number we cannot stand behind. If you want a real assessment of how your numbers affect a potential sale, that is exactly the kind of question a Practice Growth Session is built to answer.
Each one runs the math most owners never sit down to do, with defaults built from the practices we run for and the engagements we audit.
Pricing model, enrollment targets, retention automation, and the 12-month revenue projection tailored to your patient base. You leave with the plan whether you hire us to run it or not.
No commitment required. No credit card.
Pronk works with one practice per city. Your competitor cannot hire us while you are a client. The strategy we build stays inside your four walls. When the spot in your market is taken, it is taken.