i.
Membership Revenue Calculator

What is your membership program actually worth?

ost med spas leave 30 to 40% of their membership revenue unrealized. Plug in your numbers to see MRR, member LTV, and what recurring revenue does to your practice valuation.

Your membership in 5 numbers

Defaults reflect industry medians across med spas with 3 to 7 providers. Adjust to match your practice.

Patients who visited in the last 18 months.

Industry range: $99 to $299/month.

12%

New programs: 8 to 15%. Mature programs: 20 to 30%.

Treatments, products, and packages combined.

5.0%

Industry average: 5 to 10%. Well-run programs: 3 to 5%.

Monthly recurring revenue

Your membership program generates

$35,760

per month from 240 members at $149/mo.

Highest priority

ARR

$429.1K

Annualized

Member LTV

$7,414

3.4x vs non-member

Breakeven

1 mo

At $10K setup cost

Branded PDF with your 12-month projection, LTV comparison, valuation impact, and the enrollment sequence that converts.

MRR assumes full enrollment at steady state. 12-month projection accounts for a launch ramp and monthly churn. Valuation impact uses a 5x EBITDA multiple with 70% membership margin.

Full analysis

The complete membership revenue model.

Monthly recurring revenue

$35,760

From 240 members at $149/mo

Annual recurring revenue

$429,120

Predictable revenue, every year

Net annual revenue

$256,727

After 5.0% monthly churn

Non-member LTV

$2,182

At 45% annual retention (1.8 years avg tenure)

Member LTV

$7,414
3.4x more

2.18 years avg tenure

Recurring revenue %

32.5%
Premium valuation territory

Practices with 30%+ recurring revenue command 0.5x to 1.0x higher valuation multiples

Valuation impact

$1.1M

Additional enterprise value at 5x EBITDA

12-month projection

Cumulative membership revenue

$0$64K$128K$193K$257KM1$14KM2$33KM3$54KM4$76KM5$100KM6$126KM7$150KM8$173KM9$195KM10$217KM11$237KM12$257K

Membership program breakeven

1 month

Based on $10,000 setup investment

i.Why these numbers matter

Recurring revenue changes how your practice is valued.

A med spa that depends on new patients every month trades at commodity multiples. A med spa with 30%+ recurring revenue from memberships trades at a premium. The math is not subtle.

a.Mark I

Members spend 35% more and stay 2x longer.

Membership creates a commitment device. Members visit more frequently, buy higher-ticket treatments, and churn at half the rate of non-members. The LTV gap is not 20%. It is 3x or more.

3.4x

LTV uplift (member vs non-member)

b.Mark II

Predictable revenue compresses risk.

A practice doing $100K/month with 30% recurring has a fundamentally different risk profile than one doing $100K with zero recurring. Buyers, lenders, and operators all price that difference into their models.

30%

Recurring revenue threshold

c.Mark III

Valuation multiples respond to revenue quality.

Practices with 30%+ recurring revenue command 0.5x to 1.0x higher EBITDA multiples. On a $1.4M practice at 5x EBITDA, that is $700K to $1.4M in additional enterprise value from revenue quality alone.

+0.75x

EBITDA premium

End of Plate II
i.Common questions

Questions we hear a lot.

a.What is a good monthly membership price for a med spa?+
Most med spa memberships fall between $99 and $299 per month. The sweet spot depends on your service mix. Botox-heavy practices tend to price at $149 to $199 because the math works against a $12 to $15/unit treatment. Practices with broader offerings (lasers, body contouring, facials) can push to $249 to $299 because the included services have higher perceived value. Price too low and margins erode. Price too high and enrollment drops.
b.What membership enrollment rate should I expect?+
New programs typically enroll 8 to 15% of active patients in the first year. Mature programs with dedicated enrollment protocols reach 20 to 30%. The biggest lever is not price or included treatments. It is the enrollment conversation at the chair. Practices that train front desk and providers on membership positioning convert 2 to 3x more than those relying on signage or email alone.
c.How does membership revenue affect practice valuation?+
Med spas trade at 4x to 7x EBITDA for single locations and 6x to 10x for multi-location groups. Within those ranges, the quality of revenue matters. Practices with 30%+ recurring revenue from memberships command 0.5x to 1.0x higher multiples because the revenue is predictable, the patient base is stickier, and the acquirer inherits a built-in retention mechanism.
d.What is a normal monthly churn rate for med spa memberships?+
Industry average monthly churn runs 5 to 10%. Well-run programs with proper onboarding, regular engagement, and cancellation save flows hold churn to 3 to 5%. At 5% monthly churn, you lose roughly 46% of members annually. At 3%, you lose 31%. That difference compounds fast. Reducing churn from 5% to 3% can increase average member tenure from 2.2 years to 3.2 years.
e.What does Pronk's membership system build include?+
We design the program structure, pricing model, enrollment sequence, and retention automation. That means the membership tiers, the included treatments, the enrollment conversation framework for your team, the GHL automations that handle billing and engagement, and the cancellation save flow that reduces churn. One practice per city. You get the system whether you hire us to run it or not.
End of Plate IV
i.More free calculators

Run the math on something else.

Each one runs the math most owners never sit down to do, with defaults built from the practices we run for and the engagements we audit.

a.Mark I

Dormant patients

Reactivation ROI

How much dormant patient revenue could a structured Boomerang™ campaign recover in 90 days?

Run the calculator
b.Mark II

Acquisition math

Patient LTV

What is a patient really worth across their lifetime, and how does that change what you can afford to spend on acquisition?

Run the calculator
c.Mark III

Calendar leakage

No-Show Leak

How much real revenue does a 15% no-show rate actually cost when you factor in lost rebooking and product attach?

Run the calculator
d.Mark IV

Chair productivity

Injector RPH

Where does your injector productivity sit versus the $1,100/hour top-quartile benchmark, and what closes the gap?

Run the calculator
e.Mark V

Budget sizing

Ad Spend

Not a budget. A growth prescription. What you would actually need to spend to hit a specific monthly revenue goal.

Run the calculator
End of Plate III
Want us to build this system for your practice?

We'll map your membership program in 30 minutes

Pricing model, enrollment targets, retention automation, and the 12-month revenue projection tailored to your patient base. You leave with the plan whether you hire us to run it or not.

Schedule Your Strategy SessionView Programs

No commitment required. No credit card.

Fin.
iv.
Market exclusivity

One practice per city.That is the rule.

Pronk works with one practice per city. Your competitor cannot hire us while you are a client. The strategy we build stays inside your four walls. When the spot in your market is taken, it is taken.

See if your city is still open