ame calculator, Miami-area defaults. Adjusted for the avg treatment ticket and competition level we see in the Miami-Fort Lauderdale market.
Defaults reflect what we see across med spas with 3 to 7 providers. Adjust to match your reality.
Everyone you have a record of, ever. Active and dormant combined.
What a typical patient spends in a single visit.
Default 67% reflects the industry average for Botox-driven practices.
A structured 4-touch campaign typically lands 15 to 25%. Default is 20%.
What you'd budget for the campaign. Leave at $2,500 for a done-for-you estimate.
90-day recovered revenue
You could recover up to
$109,746
from 1,005 dormant patients in the next 90 days.
30-day
$43.9K
60-day
$82.3K
Campaign ROI
4,290%
$43.9 recovered per $1 spent
Branded PDF with your numbers, the 4-touch Boomerang™ sequence, and the deposit-backed booking flow. No spam.
Miami's med spa market is the most saturated per capita in the country, with an estimated 340 practices clustered around Brickell, Coral Gables, Aventura, and South Beach. Patient acquisition costs run 15 to 25% above the national median because the same Meta and Google inventory is being bid up by every aggressive operator on the strip. The average treatment ticket sits roughly 15% above national, driven by an injectable-heavy service mix and a patient base that skews higher-income, lower-deductible, and increasingly bilingual. Running the calculator with national defaults underestimates both the upside and the spend it takes to capture it. The Miami-adjusted defaults below reflect what we see across the practices we work with in Brickell, Coral Gables, and Aventura, including a Boomerang™ recovery rate that assumes a 4-touch campaign run in English and Spanish.
A dormant patient already trusts you, already knows the providers, and already cleared the cost of acquisition years ago. The only thing standing between you and that revenue is a system that gives them a reason to rebook now instead of later.
Recovering a patient you already paid to win runs roughly 10% of the cost of a new patient acquired through paid media. Most practices spend 90% of their marketing budget chasing strangers and 0% on the database that is sitting two CRM clicks away.
10x
cheaper than new acquisition
A single discount email lands 3 to 5% reactivation. A structured 4-touch Boomerang™ sequence with a real offer, an injector signoff, and a deposit hold lands 15 to 25%. The cadence is the lever. The copy is the smaller half of the work.
15-25%
structured campaign rate
Reactivated patients without a deposit no-show at 25% or higher because the booking has no friction. A $50 to $100 deposit applied to the visit cuts that to under 5% and is what separates the calculator number from the deposited revenue.
<5%
no-show with deposit
Each one runs the math most owners never sit down to do, with defaults built from the practices we run for and the engagements we audit.
Segmentation, sequencing, deposit-backed booking, and the offer architecture that lifts reactivation from 5% to 20%. One practice per city, and Pronk only runs it for the city we hold.
No commitment required. No credit card.
Pronk works with one practice per city. Your competitor cannot hire us while you are a client. The strategy we build stays inside your four walls. When the spot in Miami is taken, it is taken.