nter your monthly revenue and expense breakdown. See your gross margin, operating margin, and owner hourly rate compared against industry benchmarks. Find out which expense line has the most room for improvement.
Defaults reflect a mid-range med spa doing $120K/month. Adjust each line to match your actual numbers.
Total collections across all treatments and products.
Products, consumables, disposables. Industry range: 20% to 35%.
Salary, commissions, benefits, payroll taxes. Benchmark: 24% to 34%.
Receptionist, office manager, billing staff.
Rent, utilities, CAM charges, maintenance.
Ad spend, agency fees, software, creative production. All in.
EMR, CRM, scheduling, POS systems.
Malpractice, general liability, property.
Legal, accounting, supplies, continuing education.
Your profit margin analysis
On $120.0K/mo revenue, your net margin is
21%
$25,300/mo in operating profit.
Gross margin
70%
$84,000/mo
Monthly net profit
$25,300
$303.6K/yr
Owner hourly rate
$141
Based on 180 hrs/month
Branded PDF with your margin analysis, expense benchmarks, and the playbook to improve what matters most.
Expense breakdown vs benchmarks
Biggest improvement opportunity
All expense categories are within industry benchmarks
Revenue grows. The schedule fills up. The owner works 50 hours a week. And the bank account barely moves. The gap between busy and profitable is almost always an expense structure that scaled faster than revenue. This calculator shows you where that gap lives in your practice.
If rent, admin, and marketing grow at the same rate as revenue, margins stay flat no matter how much you grow. The practices that compound are the ones where fixed costs hold steady while revenue scales through provider productivity and pricing. Provider comp at 28% of revenue is structural. Admin at 12% of revenue is a problem to solve.
28%
provider comp benchmark
A practice spending $8,000/month on marketing that generates $40,000 in new patient revenue has a 5x return. That is not an expense. That is the most productive dollar in the P&L. A practice spending $8,000 that cannot attribute any new patients to it has an expense problem. The difference is not the spend. The difference is the measurement.
5x
return on marketing spend
Net profit divided by the hours the owner actually works. A practice netting $300,000/year with an owner working 50 hours a week pays $115/hour. A practice netting $180,000/year with an owner working 30 hours a week pays $115/hour. Same hourly rate, very different lifestyles. Revenue and even profit can lie. Owner hourly rate does not.
$115/hr
effective owner rate example
Each one runs the math most owners never sit down to do, with defaults built from the practices we run for and the engagements we audit.
Patient acquisition cost, retention economics, and revenue per provider hour. We optimize all three. One practice per city.
No commitment required. No credit card.
Pronk works with one practice per city. Your competitor cannot hire us while you are a client. The strategy we build stays inside your four walls. When the spot in your market is taken, it is taken.