a.Mark I
The spending gap is dose, not price.
Men pay the same per-unit price as women. The entire spending gap comes from bigger doses, not bigger prices.
10-15%
more units per visit, same price
i.Brotox Calculator
Male tox demand just hit a record high. What is it worth in your practice?
ale tox, colloquially known (and loved) as Brotox, just posted its highest average transaction size on record. Enter your visits, mix, and pricing to see the monthly and annual gross profit from raising your male share, and whether your injector schedule can actually absorb it.
Your tox numbers
Defaults reflect a typical established med spa. Adjust every field to match your practice.
Every tox treatment visit this month, male and female. Not unique patients.
Percent of those visits that are male today.
The male visit share you want to reach. Must beat your current share to see incremental opportunity.
Average units on a typical female tox visit.
What the patient pays per unit, same for male and female.
Your tox cost per unit. Used only for gross profit.
Extra injector appointments you could fill this month without overtime or double-booking.
Advanced settings+
Men receive 10 to 15% more units per visit. Default 1.125 is the midpoint.
Percent of male consults that complete treatment.
How often a tox patient returns in a year.
Leave at 0 to hide the ad budget math.
Readiness check
Three quick yes/no questions. They feed your readiness score below, not the dollar math above.
Do you already have male-facing tox creative ready to run, photos or video of male patients, or clearly male-targeted ads?
Do your injectors have a standard consult script for male goals and dosing differences?
Do you have a reminder or rebooking path for tox patients before they are due again?
Incremental opportunity
Incremental annual gross profit
$43,200
from $64,800 in incremental annual revenue.
Incremental male visits / mo10
Revenue / male visit$540
Gross profit / male visit$360
CapacityOK
Highest priorityReadiness 50 / 100
Incremental monthly GP
$3,600
Male annual patient value
$1,080
Gross profit, at your visit cadence
Leads needed / mo
25.0
We'll email you this breakdown and take you to a page with your results and a link to book time with Matt. Checking the box also flags you for a hand from our team.
Opportunity with friction. There is room in the model, but your current setup will leak results. Tighten open slots, male creative, and consult handling before you scale spend.
Capacity 25/25 · Margin 25/25 · Creative 0/15 · Consult 0/20 · Retention 0/15
For comparison, a female visit runs $480 revenue / $320 gross profit.
Guidepoint Qsight (Oct 1, 2026) reported Q3-to-date average male neurotoxin spend of $529 per transaction, its highest captured level. Men receive 10 to 15% more units per visit at the same per-unit price. Gen X men lead; Millennials close behind. Demand is more concentrated in the West. Treat $529 and the unit lift as benchmarks, not a forecast for your practice.
Your modeled male visit revenue: $540. Guidepoint benchmark average male transaction: $529.
This calculator is for education and planning only. Outputs are estimates from the numbers you enter. They are not a forecast, guarantee, or promise of revenue or profit. Benchmark figures ($529 average male neurotoxin spend per transaction; men receiving 10 to 15% more units per visit; Gen X leading with Millennials close behind; stronger concentration in the West) come from Guidepoint Qsight, "The Brotox Boom: Male Neurotoxin Spending Hits Record High" (Oct 1, 2026), based on millions of transactions across thousands of U.S. aesthetics practices and med spas. That data is an industry benchmark, not a result Pronk MedSpa Marketing claims for any client. Pronk MedSpa Marketing does not guarantee leads, bookings, or revenue. Actual results vary by market, pricing, capacity, clinical judgment, and execution. Source: Guidepoint Qsight
i.Why these numbers matter
The data behind the model.
Guidepoint Qsight's 2026 benchmarks are the backdrop for this calculator, not a promise for your practice. Here is what is shifting in male neurotoxin demand.
b.Mark II
The average transaction just hit a record.
Average male tox spend just hit its highest captured level, industry-wide. That is a benchmark, not a guarantee for your practice.
$529
avg. male transaction, Q3 2026
c.Mark III
Who, and where, is shifting too.
Gen X men lead male tox demand, with Millennials close behind. Demand also skews more Western than female demand does.
West
region of concentrated male demand
End of Plate II
i.Common questions
Questions we hear a lot.
a.What does this calculator assume about my current patients?+
It assumes your current female tox volume stays exactly where it is. The model never swaps female patients for male ones. It only calculates the male visits you would add on top of your current volume to hit your target share, then runs the economics on that incremental volume alone.
b.Why does the model hold my female visits steady instead of just changing the mix?+
Because that is the growth most owners want. Nobody wants fewer female patients to make room for male ones. This calculator treats male demand as volume you add, not volume you trade for, so the incremental revenue and gross profit reflect real growth, not a reshuffled patient base.
c.What is the Guidepoint Qsight benchmark, and what is it not?+
It is industry-wide data drawn from millions of transactions across thousands of U.S. medical aesthetics practices and med spas, published by Guidepoint Qsight in "The Brotox Boom: Male Neurotoxin Spending Hits Record High" (Oct 1, 2026). It shows what is happening broadly across the category: record average male transaction size, bigger doses, and generational and regional patterns. It is not a prediction for your specific practice. Your results depend on your market, pricing, capacity, and execution.
d.What does the readiness score actually measure?+
It measures whether your practice is set up to capture the male-demand opportunity the math shows, not just whether the math works. It scores five things: your injector capacity to absorb the incremental visits, your gross margin on a male visit, whether your creative and booking flow speak to men, whether your consult process fits male goals and dosing, and whether you have a retention path to bring male patients back.
e.What happens after I enter my email?+
Nothing changes on the page. Every number here, incremental monthly and annual revenue and gross profit, male annual patient value, leads needed at your conversion rate, and your full readiness breakdown, is already visible without entering anything. Submitting your email just sends you a copy of this same breakdown, plus occasional med spa marketing notes from Pronk MedSpa Marketing. No spam, and no PDF to chase down in your inbox.
End of Plate IV
i.More free calculators
Run the math on something else.
Each one runs the math most owners never sit down to do, with defaults built from the practices we run for and the engagements we audit.
End of Plate III
Want a city-exclusive plan around this?
We'll turn this math into a male-demand plan built for your market
Creative, consult flow, and a Boomerang™ cadence sized to the gap you just found. One practice per city. If yours is open, we'll tell you on the call.
No commitment required. No credit card.
Fin.
iv.Market exclusivity
One practice per city.That is the rule.
Pronk works with one practice per city. Your competitor cannot hire us while you are a client. The strategy we build stays inside your four walls. When the spot in your market is taken, it is taken.